Tiny Experiments: How to Learn, Grow, and Navigate Uncertainty — Anne-Laure Le Cunff

What if the goals running your life are getting in the way of your growth? Neuroscientist Anne-Laure Le Cunff joins Brad Hook to explore how curiosity, small experiments, and a willingness to be wrong can help us live and learn more deeply. ABOUT THIS EPISODE Anne-Laure Le Cunff — founder of Ness Labs and author of Tiny Experiments — unpacks why we overestimate what we know, how AI tools may be quietly eroding our thinking, and why time-bound experiments work better than rigid goals. She also shares the wake-up call that pulled her out of Silicon Valley and into neuroscience. KEY TOPICS COVERED The illusion of clarity and the Google / ChatGPT effect Designing a tiny experiment using the PACT method Why goals and habits often fail — and what to try instead Anne-Laure's pivot from Google to neuroscience Response one vs. response two: meeting uncertainty with curiosity The brain as a prediction machine A simple question to leave you with ABOUT THE GUEST Anne-Laure Le Cunff is a neuroscientist at King's College London and the founder of Ness Labs, a newsletter read by 120,000+ curious minds. Her research explores the neuroscience of curiosity, ADHD, and lifelong learning. Previously, she led global marketing for Google Fit. She is the author of Tiny Experiments. GUEST LINKS Website: https://nesslabs.com Newsletter: https://newsletter.nesslabs.com Book: https://nesslabs.com/book Instagram:   / neuranne   LinkedIn:   / neuranne   ABOUT THE HOST — BRAD HOOK Brad Hook explores human performance, the future of work, and values-driven living through writing, podcasting, and global speaking engagements. CONNECT WITH BRAD HOOK Instagram:   / bradhook   LinkedIn:   / bradleyhook   EXPLORE MORE Attend a live experience: https://flame.live Discover Brad's work: https://bradleyhook.com Values Institute: https://values.institute