Millions of Riders Are Abandoning Harley After This Bombshell
👉 Access The Harley Longevity Blueprint here: https://ironhorses.lovable.app/ On March 24, 2026, Harley-Davidson confirmed worldwide layoffs across its 5,000-employee global workforce. The company reported a $29 million operating loss for 2025, a 12 percent decline in global motorcycle sales, and a 13 percent decline in North America. Profits dropped 26 percent year over year. Trump administration tariffs cost the company $67 million in 2025 and are projected at $75 million to $105 million in 2026. New CEO Artie Starrs publicly described the situation as "early stages of a reset." On May 8, 2026, NHTSA published a recall covering 88,039 Harley motorcycles for an airbox defect that can eject oil from the fill spout under pressure. Approximately 12 Harley dealerships closed in 2025 alone. And in August 2024, after a sustained public pressure campaign, Harley walked back four years of DEI policy commitments in a single statement on X. In this investigation we walk through SEC filings, NHTSA recall documentation, CEO earnings call statements, activist hedge fund proxy filings, Sturgis 2024 attendee reporting, Daily Mail rider interviews, USA Today coverage, and Robby Starbuck's July 2024 public campaign video. Cross-referenced against Harley-Davidson Form DEF 14A FY2025, Form PX14A6G filed by H Partners, NHTSA recall notifications, official corporate X statements, Powersports Business, Bloomberg, CNN Business, CBS News, Fortune, Fox Business, Inc. Magazine, and Spectrum News Wisconsin. This is not a hit piece. This is the documented record of decisions made between 2020 and 2026 that brought one of America's most iconic brands to its current position. What you'll find inside: 🔥 The $29 million operating loss reported for 2025 💰 The $67 million in tariffs paid in 2025 alone 🏭 The $75M-$105M tariff exposure projected for 2026 ⚖️ The 88,039-motorcycle NHTSA recall surfaced in May 2026 🛡️ The Starbuck campaign that triggered the August 2024 DEI walkback 📋 The Sturgis 2024 attendee quote predicting "gonna be like the Bud Light tent" 🔧 The 30-year owners on record stating Harley needs to "leave the wokeness alone" 📉 The Zeitz exit October 2024 after four years of DEI program leadership 🛠️ The H Partners proxy fight challenging the incumbent board 📦 What Artie Starrs "early stages of a reset" actually means Drop your rig in the comments — let's see who is still riding and who has parked it. ⚠️ DISCLAIMER: This video was created with the assistance of artificial intelligence tools, including AI-generated narration and visuals. All information presented is based on publicly available data including Harley-Davidson SEC filings, NHTSA recall documentation, official corporate communications, and verified news sources. This content is for educational and informational purposes only and does not constitute professional, legal, financial, or product advice. Always verify information independently before making purchasing decisions. #HarleyDavidson #Harley #Motorcycle #Sturgis #HarleyOwners #HOG #HarleyLayoffs #NHTSA #Recall #ArtieStarrs #JochenZeitz #AmericanIron #MilwaukeeIron #CruiserMotorcycle #HarleyCommunity #Polaris #IndianMotorcycle #RobbyStarbuck #DEI #BoycottHarley

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