Reach your customers where they are

In this episode of Torch Talk, Lindsey Chupp sits down with Leah Hudson, a strategic marketing leader, for a deep dive into what it actually takes to build, scale, and adapt marketing in a growing organization. Drawing from her time at Culligan, Leah shares how she helped lead regional expansion, digital transformation, and post-acquisition integration across multiple markets. Her experience highlights the reality that marketing is rarely a straight path. It’s a constant process of testing, learning, and adjusting based on real data. The conversation explores how effective marketing strategies are built through layering digital and traditional efforts, understanding local markets, and staying flexible as trends and technology evolve. Leah also offers insight into managing complexity, from overseeing multiple locations to balancing internal priorities with external partnerships. In this episode, you’ll hear about: What Leah’s time at Culligan taught her about scaling marketing across regions Why the best marketing strategies are layered and adaptable How to use data to guide decisions and improve performance The importance of local relevance within a larger brand When and why to bring in outside experts to support growth This episode offers a practical look at modern marketing leadership, especially for those managing growth, navigating change, and trying to build strategies that actually work in the real world.