Google Ads Demand Gen Campaigns

Demand Gen campaigns are the most recent addition to the Google Ads lineup. They're a replacement for Discovery Ads and are rolling out to all ad accounts over the next few months. In this video, we'll give you a walk through of the setup process and talk about how you can get started testing Demand Gen campaigns in your account. This video is sponsored by our friends at Opteo. Opteo is offering Paid Media Pros viewers an extended 60-day free trial. Check it out here. https://opteo.com/pmp 1:28 - Selecting a Campaign Objective for Google Ads Demand Gen Campaigns 2:34 - Campaign Settings in Demand Gen Campaigns 3:25 - Choosing a Campaign Goal & Bidding Strategy 5:19 - Budget & Date Settings 6:00 - Location and Language Setting Suggestions from Google 7:02 - Device Targeting Options in Demand Gen 7:59 - Ad Group Level Settings 8:24 - Selecting Audiences for Demand Gen Campaigns 9:35 - How to Create a Custom Audience for Your Demand Gen Campaign 11:19 - Introducing Lookalike Audiences Work in Google Ads 14:00 - A Quick Note About Optimized Targeting 14:47 - Overview of Ad Formats for Demand Gen Campaigns Our master class on lead generation is live! Sign up here: https://paidmediapros.podia.com/cours... #googleadsdemandgencampaigns #googleadsdemandgen #googledemandgencampaigns -- Have a topic you want the Paid Media Pros to breakdown? Let us know in the comments below! CHECK OUT OUR AFFILIATES: Unbounce - https://bit.ly/pmp-unbounce Instapage - https://instapage.grsm.io/paidmediapros Supermetrics - https://bit.ly/supermetrics-pmp TubeBuddy - https://www.tubebuddy.com/paidmediapros Canva - https://partner.canva.com/paidmediapros Find more about the Paid Media Pros here: Website: https://www.paidmediapros.com Merch: https://my-store-c4f630.creator-sprin... Facebook:   / paidmediapros   Instagram:   / paidmediapros   Twitter:   / paidmediapros