Making Perfume: NATURALS & SYNTHETICS

What is a natural perfume material? A natural isolate, a nature derived molecule, nature equivalent? Is a natural material automatically more ethical or sustainable? (No.) Why is it that people assume natural perfume is "better" without quantifying what better means? Why do salespeople tell customers that fragrances are 100% natural when that's quite often just not true? That's why it's quite a long film. If you do want to know more about using natural materials in perfumery, here’s another film to watch:    • Making Perfume WAYS TO MAKE 100% NATURAL F...   This one is about natural Bulgarian materials in particular:    • Scenthusiasm: BULGARIAN NATURAL MATERIALS   Ask your questions about naturals, synthetics or anything perfumery related in the comments below and Sarah will probably reply. If you want to start making perfume yourself we have a few options: The complete introductory online course to perfumery: https://scenthusiasm.school/ Or our perfume making community on Patreon: https://www.patreon.com/c/Scenthusias... You can even come to a workshop run by Sarah in our studio: https://www.4160tuesdays.com/4160tues... 4160Tuesdays shop: https://www.4160tuesdays.com/ Instagram:   / 4160tuesdays   Facebook:   / 4160tuesdays   Sarah McCartney, indie perfumer at 4160Tuesdays, has a discussion with filmmaker Arthur McBain about how to get the best from natural materials, the differences between aromachemicals which are natural isolates and the synthesised versions of the same molecules. We also look more widely at the ethics of growing some natural perfumery materials and their environmental impact. At the very end Arthur sniffs everything and chooses his favourites.