JTBC에 이어 MBC도 초비상…대한민국 방송사 적자 도미노, 도대체 무슨 일인가

JTBC has turned to the court for help, unable to repay its debts. However, what is even more shocking is the fact that even MBC, which had been puffing out its chest claiming to be the only terrestrial broadcaster profitable, turned to a deficit last year. Along with the story hidden behind the operating loss of 27.6 billion won, we thoroughly investigate the two faces of MBC—known as "number one in trust and number one in distrust"—and the winter that the entire Korean broadcasting empire has faced. ▶ This video was produced based on publicly available media reports, official financial statements, and public opinion poll results. ⏱️ Timeline 00:00 JTBC Default, an Earthquake Hitting the Broadcasting Industry 00:54 MBC, Claimed to Be the Only One in the Profit, Eventually Turns to Deficit (Operating Loss of 27.6 Billion Won) 02:12 The Trap of 177.7 Billion Won Net Profit — 'Profit Made Up by Selling Houses' 03:07 Regional MBCs Face 53 Billion Won Deficit, Employees' Salaries Cut by 21% 04:13 Double Standards in Exchange Rate Reporting — 'Crisis' at 1,300 Won, 'No Major Concerns' at 1,540 Won 06:30 Criticism of 'Joseon Exorcist,' Silence on '21st Century Grand Military Wife' — MBC's Hypocrisy 09:45 No. 1 in Credibility, and No. 1 in Distrust — The Two Faces Shown by SisaIN 12:36 Is It Just MBC's Problem? The Collapsing South Korean Broadcasting Empire 13:37 The Reason Advertising, the Broadcasters' Livelihood, Disappeared — The Age of Smartphones 14:33 Summary — How Broadcasting Can Survive the Winter 📚 References and Sources [MBC 2025 Year-End Review / Turn to Deficit] MBC Revenue Dropped by 29.4 Billion Won Last Year… Advertising and Content Revenues Decline Simultaneously (Media Today) https://www.mediatoday.co.kr/news/art... MBC is the Only Terrestrial Broadcaster with a Profit → Comparison of Newspaper and Broadcasting Financial Results (Korea Journalists Association Bulletin) http://m.journalist.or.kr/m/m_article... [JTBC Default / JoongAng Group Files for Rehabilitation] 5 JoongAng Group Companies Including JTBC File for Court to Commence Rehabilitation Proceedings (Yonhap News) https://www.yna.co.kr/view/AKR2026062... From Excessive Investment to IP Sale... JTBC Faces Crisis of Survival 15 Years After Launch (MBC News) https://imnews.imbc.com/replay/2026/n... The JTBC Crisis and the Broadcasting Industry Crisis (Dailian) https://m.dailian.co.kr/news/view/165... [21st Century Grand Prince's Wife / Joseon Exorcist: Double Standards] MBC, which scathingly criticized 'Joseon Exorcist,' calls silence on 'Grand Prince's Wife' "double standards" (Newsen) https://news.nate.com/view/20260520n2... '21st Century Grand Prince's Wife': Is it serious enough to warrant scrapping due to 'historical distortion'? (Media Today) https://www.mediatoday.co.kr/news/art... [SisaIN Trust Survey] MBC Ranks 1st in Both 'Trust' and 'Distrust' in SisaIN Annual Survey (Korea Journalists Association Bulletin) https://www.journalist.or.kr/news/art... MBC Solidifies No. 1 Spot, YouTube Influence Consolidated [2025 Trust Survey] (SisaIN) https://www.sisain.co.kr/news/article... [Crisis in Broadcasting Industry / KBS·SBS Deficits] 2024 Broadcasting Business Revenue Projected at 18.832 Trillion Won, Declining for 3 Consecutive Years (Korea Information Society Development Institute) http://kisdi.re.kr/report/fileView.do... 'Sharp decline in advertising revenue' takes a direct hit… Terrestrial Broadcasters Report Operating Losses for Two Consecutive Years (Korea Journalists Association Bulletin) https://www.journalist.or.kr/news/art... KBS President Park Jang-beom: "88.1 Billion Won Deficit... Please Unite for Integrated Collection" (Media Today) https://www.mediatoday.co.kr/news/art... #MBC #JTBC #BroadcasterDeficit #TerrestrialBroadcasterCrisis #MBCDeficence #BroadcastingIndustry #MediaCredibility #SisaIN #21stCenturyGrandPrinceWife #ExchangeRateReporting #DoubleStandards #KBS #SBS #MediaCrisis