Is Applovin As Good As Everyone Says?

💼 Ready to Scale With Paid Ads That Actually Perform? https://cprogrowth.com/ld-page/ 📞 Book a consulting call: https://cprogrowth.com/paid-consulting/ 🚀 Join our private ad scaling community: https://www.skool.com/digital-scale/a... Is Applovin As Good As Everyone Says? In this video, I unpack whether Applovin/Axon is truly good or bad for performance marketing, focusing on app placement ads, attribution, and how ROAS can be misleading when platforms overcredit last‑click, warm traffic. I share back‑tested evidence showing Axon often sustains and overattributes remarketing rather than driving new customers, stealing credit from Meta and Google, and hurting topline metrics when budget scales into it. I demonstrate a simple mix‑modeling approach: reduce Axon spend, increase Meta or Google, and measure global new‑customer efficiency (MER/ROAS) to validate if Axon adds incremental lift or just captures repeat buyers. I cover platform nuances like Google Performance Max and Meta’s Andromeda update, explain edge‑based tagging and copy imports, and provide a practical testing framework to optimize paid traffic, attribution, and overall scaling strategy. ===================================================================== 🔗 LinkedIn:   / cadenthompson   📸 Instagram:   / cprogrowth   📘 Facebook: https://www.facebook.com/profile.php?... 🐦 X: https://x.com/CProGrowth ==================================================================== Who I am, and why you should listen me? I’m Caden from CProGrowth - an ad strategist and founder of the Digital Scale Skool community. I help digital entrepreneurs and performance marketers scale their paid traffic without burning cash. No fluff, just frameworks that work. 📈 Need help scaling? Watch, learn, and let’s grow smarter. 🌐 Explore our services: https://cprogrowth.com/