The Beauty Industry, Brands Behaving Badly & Brutal Honesty ft. Robert Welsh

In this exclusive interview with professional makeup artist and YouTube creator Robert Welsh, we dive deep into the state of the beauty industry in 2025. From the influencer effect to the rise (and fall) of major makeup brands, Robert brings his signature honesty, experience, and insight to the table. We talk about the best beauty brands right now, which ones are falling behind, and how brands can actually stand out in an oversaturated market. Robert also shares what still frustrates him about beauty influencers, what brings him joy in content creation, and his thoughts on founder-led brands like Rare Beauty, and Rhode. Whether you're a beauty lover, aspiring makeup artist, or just tired of the fluff in beauty content, this conversation is packed with real talk, laughs, and a whole lot of wisdom. All Things Robert Welsh YouTube    / @robertwelsh   Instagram   / robertwlsh   TikTok   / robertwelshmua   Substack https://robertwelsh.substack.com/ 🔔 Don’t forget to subscribe for more deep dives and creator interviews. Links Robert on problematic brand owners    • Problematic Brand Owners being stupid! P.L...   Robert's collab with Blend Bunny Video -    • My Collaboration with Blend Bunny Cosmetic...   Purchase - https://blendbunnycosmetics.com/colle... Nikkie Tutorials contouring with a fork    • CONTOUR YOUR NOSE USING A FORK?? | NikkieT...   My Blend Bunny Pretty Grunge Story -    • Cease and Desist! Blend Bunny's Next Move ...   Time Stamps 0:00 Intro 1:30 Deep dive content 5:46 What he wishes more people knew 11:21 The BEST brands out there right now 14:57 Brands Robert does not trust 18:04 How can brands stand out in 2025 24:19 What makes him excited to create? 31:59 The pitfalls of sharing beauty news 38:13 Integrity in the beauty space 42:13 Long vs short form content 47:35 Misinformation in short form content 55:03 Makeup isn't "just vanity" ---------------------------------------------------------------- Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! https://shop.howl.me/JenLuv Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! https://www.stitchfix.com/invite/cqk5... Thanks for subscribing to my channel (https://www.youtube.com/subscription_...) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here! Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month -    / @jenluv   The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music!    • What's Up in Makeup Live Chat   FTC: This is not a sponsored video. Out-tro Music: Dimples by Oomiee via Epidemic Sound ******************* Want to help out with What's Up in Makeup? Check out our Hunters group!   / wuimhuntersofficial   ******************* Instagram: jenluvsreviews TikTok: https://www.tiktok.com/@jenluvsreview... ******************************* Affiliate Code House of Marste https://www.houseofmarste.com/?ref=Je... Colour Pop https://colourpop.sjv.io/JENLUV Save 10% at Sigma with code JENLUV Save 15% off select collections at Natasha Denona with code JENLUV https://natashadenona.com/JENLUV My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi Arttitude Cosmetics - JENLUV for 10% off JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G) CURRENT SETUP: IKEA Alex Drawers (9): https://go.magik.ly/ml/vr6g/ IKEA Alex Drawers (5): https://go.magik.ly/ml/vr6h/ Main Camera: https://shop-links.co/175469600597672... FAVORITE Lens right now: https://shop-links.co/175469600528644... Lens Adapter for GH5: https://shop-links.co/175469600610752... Best Lights: https://amzn.to/3adDo7B Diffuser for Best Lights: https://amzn.to/2Tarfe5 Good Lights: https://amzn.to/2TuDjaa Vlog Cam(Great Starter for YT): https://amzn.to/2PBgeOm Good Mic: https://amzn.to/2NkeNpR Best Mic: https://amzn.to/2PyJ1FP AWESOME LENSES FOR MY PHONE! : https://shop-links.co/175469600907283... Tripod: https://shop-links.co/175469600821982...