Product Marketing in the Federal Sector | Branding the Beltway EP.5 (w/ LaRel Rogers)

In this episode of Branding the Beltway, host Stacey Piper sits down with Okta’s LaRel Rogers, Staff Product Marketing Manager, Federal, to unpack what makes marketing technology products to government buyers unique. From navigating strict compliance requirements to shortening the gap between product launch and federal availability, LaRel shares how storytelling, data-driven planning, and cross-functional collaboration fuel success. They dive into strategies for tracking pipeline health, aligning content to the sales funnel, and leveraging AI and events for market insights. Whether you’re in a small business developing your first product marketing campaign or scaling a larger federal program, this conversation offers practical frameworks for driving credibility and growth in the GovCon space. To connect with LaRel, follow her on LinkedIn:   / larelrogers   Learn more about Okta by visiting their webpage: https://www.okta.com/ Get in touch with host Stacey:   / staceypiper   Visit Piper Strategies: https://piperstrategies.com/