How CNH Industrial Swallowed the American Tractor Industry: The Consolidation Nobody Talks About
In 1884, Jerome Case rode out to a Minnesota farm, set his own broken thresher on fire, and shipped the farmer a new one. A hundred years later, the men who owned his name would never ask whether the machine worked at all. Case. International Harvester. Farmall. The most American names in farming — and almost nobody who buys them knows they're owned by a holding company in the Netherlands, run from England, and controlled by an Italian dynasty in Turin. This didn't happen in one headline. It happened over 40 years, one sale at a time, while America's 11,500 farm dealers were cut in half and 160 tractor makers became three. This is the story of how the American tractor industry was bought, brand by brand — the strike, the fire sale, the oil conglomerate that started it, and the one company that never got sold. And why.
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