How to Start a Profitable Farming Business in India | #foundersunfiltered | Sahil Khanna

Most people think farming is just about hard labor and low returns. They call it a "dying industry." But today, we’re breaking the myth. We’re talking about a $550 Billion industry that is completely recession-proof—where supply and demand are inelastic, and the opportunity for profit is massive if you treat it like a business. In this video, I sat down with Rituraj Sharma, Founder of Zeta Farms, who has managed over 16,000 acres of land and 4,000 employees. We strip away the "motivational gyaan" and get into the raw, practical economics of agriculture. What you will learn in this episode: ✅ The 5-Pillar Framework: The exact systems needed to run a profitable farm. ✅ Land Management: Should you buy or lease? The smart way to handle land. ✅ The Ugly Truth of Supply Chains: Why the middleman exists and how to navigate it. ✅ Working Capital: How to manage cash flow in a 6-month crop cycle. ✅ Risk Mitigation: How to use insurance, subsidies, and diversification to secure your profit. ✅ The "Zeta Farms" Story: From a 1,300 Crore valuation to a regulatory battle—the raw journey of scaling agriculture in India. Whether you are a student, a city-based professional, or a legacy business owner looking to enter the agri-space, this conversation is your blueprint. Get 50% Discount on our Solopreneur course Use code- BIRTHDAY. Buy Our Course: https://lapaas.com/solopreneur.html Or Contact 9540065704 (On working hours, else WhatsApp) Buy our MVP engineering course- https://lapaas.com/courses/mvp-engine... 👉🏻Download Our App Android- https://play.google.com/store/apps/de... Ios- https://apps.apple.com/in/app/edrilla... Connect With The Rituraj Sharma- Website- https://www.zettafarms.com Instagram-   / zettafarms   Follow us on X- https://x.com/Intellectualins Follow me on Instagram- https://www.instagram.com/intellectua... Buy Our Course: https://lapaas.com/solopreneur.html Or Contact 9540065704 (On working hours, else WhatsApp) Join our whatsapp channel for Latest Updates - https://whatsapp.com/channel/0029Va4r... 👉🏻Download Our App Android- https://play.google.com/store/apps/de... Ios- https://apps.apple.com/in/app/edrilla... Understand your personality and how it affects your career and relationships. Take our free personality test- https://lapaas.com/personality-test/ #agriculturebusiness #indianstartups #farmingbusiness #ZettaFarms #businesssystems #AgriTech #entrepreneurship #sahilkhanna #profitability #ruralbusiness #directtoconsumer #organicfarming #agripreneur Timestamps: 00:00 - Intro 01:46 - The "Farmers are poor" myth debunked 03:34 - The 5 fundamental pillars of a successful farm 06:49 - Integrated farming: How to scale on 2 acres 08:34 - The truth about leasing farmland 11:58 - Essential check-list before buying/leasing land 13:09 - Manufacturing vs. Trading: Should you hold crops? 16:47 - Mastering Operations & Agronomy 19:33 - The role of Krishi Vigyan Kendra (KVK) 23:48 - Government subsidies and how to claim them 37:00 - The Supply Chain: Why middlemen exist 48:30 - Cold storage strategies to save your produce 51:23 - The reality of Contract Farming 54:26 - Can you make 3x profit with the FPO model? 01:04:33 - Working Capital: Managing the farm's bloodline 01:13:59 - Hydroponics vs. Organic vs. Natural farming 01:24:29 - Rituraj Sharma’s Journey: From Solar to 1,300 Cr valuation 01:44:09 - The regulatory battle & the future of Zetta Farms For Business Enquiry or Collaboration, Mail Us at [email protected] or Call at 95400 65704 Buy our course - https://lapaas.com/ Or Contact 9540065704 (On working hours, else WhatsApp) 👉🏻Consultation- https://lapaas.com/ 👉🏻Download Our App https://play.google.com/store/apps/de... 👉🏻 Join this channel to get access to perks:    / @intellectualindies   👉🏻Follow Other Channels ✔️ Lapaas Voice -    / @lapaasvoice   ✔️ Sahil Khanna Talk Show-    / @sahilkhannashow   ✔️ Lapaas Tech -    / @lapaastech   ✔️ Ask Sahil Khanna-    / @asksahilkhanna   ✔️ Sahil Khanna-    / @sahilkhannaa   👉🏻Follow Sahil Khanna ✔️Instagram-   / intellectualindies   ✔️Twitter-   / intellectualins   ✔️Facebook Page-   / intellectualindies   👉🏻Our Top Rated Playlist- ✔️Problem Solving Masterclass    • Problem Solving Masterclass   ✔️Digital Marketing For Businesses    • Digital Marketing for Businesses   ✔️Founders Unfiltered    • Founders Unfiltered By Sahil Khanna