Porter's Five Forces of Analysis: How to Determine the Attractiveness of an Industry

What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order. Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusines... Porter's Five Forces of Analysis, also referred to as the competitive forces model​ helps us to analyze the competitiveness of a given industry. This is an excellent tool for entrepreneurs who are considering starting a business in a certain industry. The five forces consist of: competitor rivalry, barriers to entry, threat of substitutes, supplier power, and buyer power.