Heron Preston on the Most Creative Thing He’s Ever Done | WWD

At WWD’s Men’s Wear Summit, Heron Preston sat down with WWD’s Aria Hughes to talk the future of streetwear, how he got his job at Nike and the creative process behind some of his most recognizable pieces. Subscribe to WWD's YouTube channel here: http://bit.ly/WWDYTSubscribe Heron Preston’s business started with a white lie. The red-hot streetwear designer admitted that his first independent foray into fashion came when he bootlegged the popular Givenchy Rottweiler T-shirt, reworking it into a deliberate fake by putting the image on a white T-shirt rather than a black one and selling it under the radar through his Instagram post. Since then, Preston has been twisting fashion in a number of unconventional ways that have brought him and his label to the forefront of the popular streetwear movement. Read More: https://bit.ly/2KB4J7W CONNECT WITH WWD Web: http://wwd.com/ Facebook: http://bit.ly/WWDFacebook Twitter: http://bit.ly/WWDTwitter Instagram: http://bit.ly/WWDInstagram Newsletter: http://bit.ly/WWDNewsletters ABOUT WWD The first in fashion. For over 100 years, WWD has been the voice of authority in the global women's and men's fashion, retail and beauty communities and the consumer media that cover the market. Fashion. Beauty. Business. Video Editor: Zack Blomquist Camera by LDJ Productions Photos: WWD Archive REX/Shutterstock Givenchy by Giovanni Giannoni Heron Preston Nascar Shirt by  Carly Erickson/BFA/REX/Shutterstock DSNY Uniforms by Stephen Lovekin  DSNY Event Sam Deitch/BFA/REX/Shutterstock Music “Distilled” by Nctrnm