What's New in Creative AI: The bottleneck was never the tools

Spark AI is a consultancy helping agencies and creative teams build organisation-wide AI capability. Together, we'll build the engine that changes not just how your team works – but what your organisation is capable of. Jules and Emma unpack what's actually changing in agency AI adoption right now: why culture change matters more than model choice, how creative AI has quietly gone mainstream, and why pricing models are finally shifting for real. Plus interviews with Toby Walsh of Made by Humans and Tracy Kylon, Microsoft's head of AI for advertising. Video chapters: 00:00:00 - Intro & What's Ahead 00:02:41 - Culture Change Over Tools 00:09:43 - Made by Humans Interview 00:18:37 - Workflow Redesign with AI 00:23:22 - Microsoft Copilot & Claude Co-work 00:37:05 - Brand Is the New Code 00:43:09 - The 3Ds of AI Skills 00:47:13 - AI Pricing Models Harness AI across your organisation – and deliver more for your clients, protect your margins and create opportunities that simply didn't exist before. Spark AI: https://www.wearespark.ai/ Subscribe to the Spark Intelligence Newsletter: https://spark-intelligence.beehiiv.co... Jules LinkedIn:   / juleslove   Emma LinkedIn:   / emmawhartonlove   Resources mentioned: Made by Humans: https://www.madebyhumans.world/ Microsoft Clarity AI Visibility: https://clarity.microsoft.com/ai-visi... Workflow redesign research: https://papers.ssrn.com/sol3/papers.c... Discussion on webflows: https://www.eventbrite.co.uk/e/bima-h...