Why the Zippo Never Changed
The patent on the Zippo lighter expired in 1953. From that day on, anyone on earth could legally copy it — and millions of factories tried. Yet more than 600 million lighters later, the design has barely moved, and the company has never spent a single cent repairing one. This is the story of why. Not luck. Not stubbornness. One specific promise, made by a failed oil man above a garage in 1932, that quietly made changing the design impossible. From the Bradford Country Club where George Blaisdell first held an ugly Austrian lighter, through the battlefields where Ernie Pyle begged for more of them, to the BIC invasion, the TSA ban, and the flood of 12 million Chinese counterfeits a year — this is the biography of an object that refused to die, and the contract that kept it alive. If you still have one in a drawer, this video is about why it still works.

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