SESSION 8 : MARKETING AND COMMUNICATIONS STRATEGIES

MARKETING AND COMMUNICATIONS STRATEGIES Christoph Fintl (Austrian Film Museum, AT): "Renewing Marketing: Reaching Younger Generations in Film Culture" Hava Maseva (Filmhuis Cavia, NL): “Gone with the Budget: How an Atypical Cinema Builds Its Audience”’ Jacopo Fiorancio (Odeon, IT): “One façade for four houses - Group & individual theatre identity”