Joyalukkas 25,000 കോടി വിറ്റുവരവിലേക്ക് എത്തിയത് എങ്ങനെ?- Joy Alukkas Interview | Dhanam Titans Show

In this inspiring interview, Joy Alukkas, Chairman, Joyalukkas Group talks about the journey to 161 showrooms in 11 countries and attaining an astonishing turnover of Rs 25,000 crore. (He is today India’s richest jeweller and 50th richest India according to Forbes.) He talks about how he selects a good team, his marketing innovations and strategies, using celebrity brand ambassadors, the biggest challenges he faced, his response to failures and factors that have helped him become successful. He also reveals why he didn’t accept the late Rakesh Jhunjhunwala’s (Indian stock Guru) offer to acquire stake in Joy Alukkas. Guest Bio Joy Alukkas is the founder & Chairman of Joyalukkas an international jewellery retail chain. He is the second richest Malayali and 50th Richest Indian according to Fobes. The Joyalukkas Group employees more than 10,000 people and have presence in 11 countries .His brothers Jos Alukkas , Paul Alukkas and Francis Alukkas, are also involved in the gold retail business. Time Stamp 00:00 Interview Preview 01:36 People said you had no talent for business? How did you turn that around? 02:53 What did you learn from your father and brothers? 03:41 Why did you first open your store in Abu Dhabi? 05:06 When you first reached Abu Dhabi were you able to launch a store? 05:38 What were some of the firsts bought about by Alukkas 06:39 How are you able to open so many stores? 07:20 What kind of work did your father first give you? 12:54 The courage to do it first, where did that come from? 13:34 How did you get people to come to the store? 17:06 How did you get fund for opening the store 20:01 How were you able to build a good team 21:16 Entrusting Gold to team members 21:59 Did you have a vision of building such a big company? 24:05 Don’t you close down Jewellery showrooms? 24:21 Do you feel sad when they are closed? 25:36 Other business apart from Real Estate? 26:56 How do you identify location for your shops? 27:15 How do you take decisions? 28:30 What made you come back to Kerala? 28:57 Is it more difficult/easy to do business in Kerala as compared to Gulf? 29:18 Rakesh Jhunjhunwala wanted to pick up stake in your business 31:12 The biggest challenge you faced in your business? 32:02 Bringing Madhavan as brand ambassador 33:24 How do you handle failures 35:09 Any other factors responsible for your success? 35:43 What kind of Change does Kerala Require 37:52 What is the plan for next 2 years? Credits: Host: Geena T S Executive Producer: Anoop Abraham Editors: Ayana Ajayan, Rajesh Sundaran Camera Team: Rajesh Sundaran, Randheer K R, Renjith Ravi For sponsorship: [email protected] Veegaland Homes, established in 2011, stands as a beacon of excellence in crafting quality residences across Kerala. With a footprint in key cities like Kochi, Thrissur, Kozhikode, and Trivandrum, it epitomizes the visionary property development initiative of Shri. Kochouseph Chittilappilly. Committed to the ethos of Biophilic Urban Living, Veegaland Homes seamlessly integrates nature-centric design into all its projects. Renowned for their timely delivery, exceptional build quality, and transparent business practices, Veegaland Homes incorporates eco-friendly practices into all their projects, marking Veegaland Homes as a Name You Can Trust. www.veegaland.com | +91 974 677 4444 | [email protected]   / veegalandhomes     / veegalandhomes      / @veegalandhomes     / veegaland-homes     / veegalandhomes   #joyalukkas #joyalukkasjewellery #dhanamtitansshow #successstory #keralabusinessideas -------------------------------- Visit https://www.dhanamonline.com/ for business news, features and regular updates on happenings in the corporate world Started in 1987 as Kerala’s first business magazine, Dhanam is now a new-age media company that offers a wide range of products across print, digital and events. DhanamOnline is Kerala’s most authoritative business and investment news website with a global reach. A daily source of information and inspiration at your fingertips in the form of articles, podcasts, videos and more. With a positive and ‘beyond the ordinary’ perspective, Dhanam plays a key role in developing Kerala’s business landscape, building enterprises and brands. Follow us on: Facebook:   / dhanamonline   Instagram:   / dhanam_online   Twitter:   / dhanamonline   YouTube:    / @dhanam_online   Telegram: https://t.me/dhanamonline/