Fitness Coach Makes $100K/Month WITHOUT Posting | Here's Exactly How

In this episode of the RipDrip Podcast we sit down with Stefan Kunz, a military veteran, father of three, and founder of Pursuit Health & Performance which is a 7-figure online coaching business built for high-output men. Stefan breaks down the exact system he used to scale past $100K/month with under 4,000 followers and without posting for 8 straight months — covering his full Meta ad strategy, creative testing framework, and the pre-call sales system that took his close rate to 70%. Follow Stefan on Instagram: @stefankunz_fit Are you tired of setter bottlenecks and AI setters that sound nothing like you? RipDrip builds a fully custom AI clone trained on your voice and framework — qualifying leads and booking calls 24/7 while you sleep. Book your demo today 👉 https://dm.ripdrip.ai/ ---- Timestamps: 00:00 — Intro 00:50 — Stefan's background: military, wrestling, aerospace mechanic, fitness 02:58 — Graduating May 2020 right as COVID hit 03:42 — First mastermind, first $10K month in 3 months 04:23 — What changes from $10K to $100K/month 06:19 — 3 years of pure organic growth via Facebook DMs 07:14 — Transitioning into paid ads 08:07 — The 22-second ad that generated $600K 09:28 — What Andromeda changed and why one creative is dead 10:34 — What's working now: DM ads, follower ads, statics 13:03 — Creative testing: macro vs micro, spend thresholds, burn timelines 17:50 — How many creatives to test per week 21:14 — Broad angle testing vs variation testing 24:31 — How to think about ad spend and why coaches quit too early 25:57 — Ad benchmarks: cost per message, cost per booked call, CAC, ROAS 32:14 — Where coaches drop the ball on sales 33:40 — The pre-call page framework that warms leads before they show up 35:24 — Why less than 10% of cold leads close without consuming content first 37:00 — Discovery, pre-handling objections, and what most coaches miss 38:15 — How to stay calm and sit in the objection 40:00 — Manipulation vs influence — the mindset shift that changed everything 41:56 — Closers Forged — what it is and who it's for 44:11 — Wrap