Exclusive interview with Singer. Did boss Rob Dickinson really do this in anger?

Is it just a marketing strap-line or does he really impose an obsession of quality and ridiculously high standards across the whole business? Was it really spray painted on a wall in his factory facility in anger one day? "Everything is Important" is the mantra of Singer founder and Executive Chairman Rob Dickinson. And does this approach translate to the best 'reimagined' #Porsche 911 reiteration on the planet? Plus, is the story true that Dickinson once stopped the show at Goodwood Festival of Speed to pull a Turbo Study car off the Singer stand because the wheel spacing was 1mm out? We reveal how many Turbo Studies are to be built and the models that you now can and can't ask to be put through the Singer services process. Find out in this exclusive conversation with Philip Dymoke-Grainger, Global Brand boss at the LA and Daventry icon. Filmed at Porches by the Lake in June 2025.