David Ball - The Science of Winning: Insights on Trial Strategy

“If anything you do or think is more than a few steps removed from the jury, you're probably either wasting your time or hurting yourself.” In this episode of Trial Lawyers University, Dan Ambrose is joined by David Ball, the nation’s foremost trial consultant and the author of the first major book on plaintiff’s damages, David Ball on Damages. David also co-pioneered the influential reptilian trial method and strategy. Tune in as Dan and David discuss how the myths people believe about jurors can be a problem, how to know jurors “intimately” and predict what they will like, why “courtroom charisma” is unlike any other and can be a learned skill. David also reveals why juries are like audiences: as with audiences, anything you do that doesn't play to the jury, you might as well not do it. Episode Snapshot History of the reptile method, which is still in use today David’s journey from directing theater, his time as a professor and administrator, to litigation consulting The difference between trial consultants and attorneys Why you don't want to miss David at TLU Vegas How consulting influenced the use of focus groups by trial attorneys Why a short trial can be a good thing David’s new book: Damages Evolving https://www.trialguides.com/products/... Produced and Powered by LawPods, Podcast Production & Marketing for Lawyers https://www.LawPods.com Train and Connect with the Titans ☑️ David Ball Bio: https://www.malekpourball.com/ LinkedIn:   / david-ball-6531201b1   Malekpour & Ball: https://www.malekpourball.com/ ☑️ https://TLULIVE.com TLU Vegas October 16-19 ☑️ TLU On Demand: https://TLUonDemand.com ☑️ Subscribe Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5qkVuIo... Amazon Music: https://music.amazon.com/podcasts/acf... ---- Learn from Over 50 Top Trial Lawyers on every aspect of trial, including expert depos, taking and defending, jury selection, opening statement structure, directing & crossing experts, closing argument and rebuttal. triallawyersuniversity.com