How to Use Google Keyword Planner (How the Top 1% Find Profitable Keywords)

🔥 Learn a simple Keyword Planner process to find profitable keywords and stop wasting spend 👉https://www.skool.com/theconversioncl... In this video, I break down how to use Google Keyword Planner like the top 1% so you can find keywords that actually bring in customers. I show you how to access Keyword Planner inside a Google Ads account, set the right location, and pull keyword ideas that match real buyer intent. You’ll see how I use Google search results to sanity-check intent, how I build a clean keyword list for search campaigns, and how I separate themes into tight ad groups to improve Quality Score and lower CPC. I also cover negative keywords (like “free”, “cheap”, and product-only terms) so you don’t waste spend on the wrong auctions. If Keyword Planner blocks data for sensitive industries, I show the workaround using a competitor URL to discover new keywords. ⏩ Skip to Section 0:00 What you’ll learn and the goal (profitable keywords) 0:11 Set up Google Keyword Getter (or manual copy and paste) 0:29 Access Keyword Planner in your Google Ads account 0:41 Example build: dentist campaign structure and ad groups 1:09 Discover new keywords and lock the location to Melbourne 1:22 Entering keywords with buyer intent (near me, provider, pricing) 2:03 Read the data that matters (search volume, trends, top of page bids) 2:40 Confirm intent using Google search results (what Google thinks they want) 4:02 Add negative keywords to block waste (free, cheap, jobs, products) 5:38 Workarounds + scaling: use competitor URLs, split themes, avoid overlap 📺More videos from The Conversion Clinic How to do Keyword Research for Google Ads — My $73M Formula:    • How to do Keyword Research for Google Ads ...   How Many SEO Keywords Should I Use? (How I Ranked 487 on One Page!):    • How Many SEO Keywords Should I Use? (How I...   📚 Related resources Keyword Research Made Easy: Beginner's Guide To SEO In 2026: https://josiahroche.co/blog/how-to-do... The Ultimate Keyword Research Checklist For SEO (2026): https://josiahroche.co/blog/keyword-r... ❓FAQs Q1. What is Keyword Planner and why do people use it? It’s a keyword research tool inside Google Ads that helps me find keywords, see keyword ideas, and check search volume data. Q2. How do I access Keyword Planner? Open your Google Ads account, go to Tools, then Keyword Planner. Q3. How do I discover new keywords fast? I use “Discover new keywords”, enter a few high-intent terms, then pull keyword suggestions and related keywords. Q4. How do I tell if a keyword has buyer intent? I look for “near me”, “book”, “quote”, “cost”, and “pricing”, then I check what shows up in Google search results. Q5. Which metrics matter most in Google Keyword Planner? Intent and relevance first, then top of page bid and search volume. Q6. Why split keywords into separate ad groups? Different themes have different intent. Splitting usually improves relevance and lowers CPC in Google Ads. Q7. What negative keywords should I add early? I start with “free”, “cheap”, “jobs”, “training”, and product terms I don’t sell. Q8. What if Keyword Planner shows no ideas or blocks keywords? I switch to “Start with a website” and use a relevant URL to get keyword ideas. Q9. Can I use Keyword Planner for SEO too? Yes. I use it to find keywords, then match each keyword to the right page or content. Q10. How many keywords should I start with? I start with 5 to 10 keywords per ad group, then expand with new keywords later. 📞 Need help getting your marketing off the ground? Book a call: https://josiahroche.co/book-meeting/ 👍 Subscribe to The Conversion Clinic:   / @theconversionclinic   🌐 Connect with me ☑ Website -- https://josiahroche.co/ ☑ LinkedIn --   / josiahroche   ☑ Instagram --   / josiahroche.co   ☑ Podcast -- https://open.spotify.com/show/2S4f67H... ☑ TikTok --   / jrrmarketing   #keywordplanner #googleadscampaign #negativekeywords