She Had 96,000 Followers, Then One Poll Changed Everything

Leah Maselli is a Pilates instructor and registered dietitian who grew to almost 100,000 followers on Instagram by posting reformer flows mostly as a library for herself. Other instructors started saving them, the audience grew fast, and Leah started building a business around it. Then she ran an Instagram poll that revealed something she didn't expect: nearly all of her followers were Pilates instructors, not Pilates enthusiasts. Instead of ignoring the data, she rebuilt everything around what her audience actually needed and went from teaching 30+ classes a week in other people's studios to running a solo membership with over a thousand paying members. This is a conversation about what happens when you get curious about the people who already follow you and what becomes possible when you actually build for them. We cover: → How she accidentally built an audience by filming flows for herself before shifts → The single Instagram poll that reshaped her entire business → Why her husband saying "I got your back" gave her the confidence to leave her clinical career → Migrating 800+ subscribers to a new platform while getting married and moving → What she checks every morning in her analytics over coffee — and why → Selling a high ticket mentorship on her own credibility alone → The advice she'd give the burnt-out version of herself still teaching 30 hours a week Connect with Leah Pilates by Leah: https://pilatesbyleah.com Pilatespreneur: https://the-pilatespreneur.com Instagram:   / lpfromme   Instagram:   / thepilatespreneur   Follow Daniel Instagram:   / daniel_kosmala   Get the newsletter: https://betterdays.coach/ Subscribe for more conversations about clarity, growth, and the decisions that shape long-term success: @Daniel_Kosmala