Analytics Audit and Tag Planning | Lesson 3 (GTM for Beginners)

In lesson 3 of our GTM for beginners series, we will be discussing how to effectively plan a migration to GTM. This is a very important stage to ensure data quality before the implementation in GTM. I will also share with you a tag plan that will help you and your team document all the tags and tracking that were used from your website. OUTLINE: 00:00 - Intro 0:26 - The Importance of Having a Tag Plan 1:24 - Planning Your Implementation 4:00 - Check for Tracking Tools on the Website 6:57 - Checking GA's Configuration 9:17 - Identifying Pages that are Important to Track 10:36 - Planning Specific Events to Track 🔗 Links: Tag Plan https://docs.google.com/spreadsheets/... Watch the next video in this series:    • Introduction To Google Tag Manager | Lesso...   Watch all videos in this series:    • GTM for Beginners 2019   🎓 Measure Masters Membership: https://measureschool.com/measure-mas... ❓ Take Our GA4 Quiz: https://measureschool.com/google-anal... FREE Tag Manager Course: https://measureschool.com/products/fr... FREE Analytics Course: https://measureschool.com/products/fr... 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de... 🚀 Hire us: https://measureschool.com/services/?u... 📚 Recommended Measure Books: https://kit.co/Measureschool/recommen... 📷 Gear we used to produce this video: https://kit.co/Measureschool/measures... 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook:   / measureschool   Twitter:   / measureschool   LinkedIn:   / measureschool