Why PR is the last budget line you should cut (and what happens if you do)

Why PR is the last budget line you should cut (and what happens if you do) In this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: 1. Why public relations is often cut first, and why that can be a costly mistake 2. How reputation directly impacts recruiting outcomes and talent acquisition 3. Why you should view recruiting as a revenue-driving function 4. How PR keeps you visible to top clients 5. Questions leaders should ask before reducing PR investments 🎧 Episode Highlights [01:36] Why organizations cut PR first during budget reductions “When companies experience changes, whether that's within their market or their internal structure, and they have to make the tough budgetary decisions, marketing and PR are the first lines to get cut from that budget. And it's unfortunate…” [05:30] How reputation directly impacts recruiting success “I would like to talk first about reputation and how that directly impacts recruiting outcomes.” [08:07] The connection between employer branding and revenue “If we have a strong reputation within the market and our reputation is stronger than that of our competitors, we can attract the stronger talent.” [14:41] Why PR influences customer and client acquisition “Clients and customers are obviously a number-one priority for staffing firms, as well as probably every other business out there.” [19:17] How companies stay visible during long buying cycles “You have your traditional marketing methods that I'm sure many companies are using. So whether that's nurture campaigns, direct outreach from your marketing or your sales team, obviously those things should continue.” 📚 Resources Connect and learn more about Heidi Howell on LinkedIn.   / heidilhowell   How PR influences recruiting, retention, and workforce quality.    • How PR influences recruiting, retention, a...   ratethispodcast.com/ontopofpr Additional Resources: Reputation management for AI search: Monitoring and response framework https://www.axiapr.com/blog/reputatio... Warning signs your online reputation management is failing https://www.axiapr.com/blog/signs-onl... Axia’s reputation management service https://www.axiapr.com/services/onlin... Listen to more episodes of the On Top of PR with Jason Mudd podcast. https://www.axiapr.com/podcast Find out more about Axia Public Relations. https://www.axiapr.com/ If you like this episode, you're going to love this: Job search and hiring tips with Nicole Balsam    • Job search advice and hiring top PR talent...   Navigating PR and communications hiring with Brooke Kruger    • PR Recruitment Strategies: Hiring the Righ...