Cómo logran las pymes escalar su modelo de negocio

Some of Colombia's most solid businesses weren't born from an app or an investment round; they were born from a deep understanding of a trade, a region, or a market. The entrepreneurs on this panel represent sectors with a long history, such as manufacturing, agribusiness, commerce, and services, and demonstrate that tradition, when well managed, is not a burden, but a competitive advantage. Here, the question isn't how to modernize at the expense of what you are, but how to take what already works to the next level. That's why we invited some of the selected SMEs from the 2026 list to learn how to remain relevant in a highly competitive environment. Special thanks to the NH Collection Andino Royal Hotel for providing the space for recording this Forum. “In the world of SMEs, networking acts as a multiplier: a good connection can open many doors. Recognizing this value, tools like Minor PRO exist today, designed to support and strengthen the creation of these spaces, helping professional relationships to be built more quickly and effectively,” said Paola Campos, Director of New Business for the Andean Region at Minor Hotels.