What Sports Teams Can Learn from Tiktok Star Josh Richards | The Deal

In this episode of The Deal, Alex Rodriguez and Jason Kelly sit with entrepreneur Josh Richards to discuss his social media empire. Richards explains how he cracked the algorithm to make a name for himself on TikTok, what he’s learned from his partnerships with Dave Portnoy and Mark Wahlberg and why sports teams and star athletes should follow his lead in creating content that can meet target demographics where they are. Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV. -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_... Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptio... Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.