The psychology of political messaging, with Drew Westen, PhD | Speaking of Psychology

Psychologists’ research has found that it’s not the nuances of policy debates that drive voter behavior but instead how voters feel about candidates and political parties -- and whom they trust to share their values. Drew Westen, PhD, of Emory University, talks about how emotions drive our political behavior, what makes for an effective political speech or ad campaign, and what role political messaging may be playing in shaping our increasingly polarized public discourse. __________________________________ The American Psychological Association is the leading scientific and professional organization representing psychology in the United States, with more than 157,000 researchers, educators, clinicians, consultants, and students as its members. To learn more about APA visit http://www.apa.org Follow APA on social media: Facebook   / americanpsychologicalassociation   X/ Formerly Twitter   / apa   LinkedIn   / american-psychological-association   Instagram   / apa_org   Threads https://www.threads.net/@apa_org