Jana Blount at Norton Rose Fulbright - How design-thinking is rewiring legal work

What does design thinking actually look like inside a global law firm? And how do you use it to move beyond delivering legal advice into designing solutions that address what clients really need? In this episode of Cracking Legal Innovation, Anthony Seale and Daniel Porus are joined by Jana Blount, Director of Client Solutions and Digital Strategy for EMEA and APAC at Norton Rose Fulbright. Jana has spent her career embedding design thinking into legal organizations — most recently building the radical change team at DLA Piper before taking on her current role at NRF. We cover: What design thinking is and why it originated in product, not law How to ask "why" in a way that reframes what a client actually needs The matter number story — and why testing assumptions before you build is everything Why "client-centricity" in most law firms is still just assumption-making How to win over senior partners when you're challenging the way things have always been done What GenAI means for the value lawyers create — and the huge opportunity most firms are missing