Why Chili's Succeeded When Others Went Bankrupt (5 Secrets)

💡 In this video, I break down the 5 moves Chili's used to pull off the greatest turnaround in restaurant history — growing same-store sales by 43% in two years while the rest of the industry was closing locations and filing for bankruptcy. Every single move is something you can steal and use in your restaurant this week. 👀 You'll learn: why Chili's cut 25% of their menu and how it led to the highest food quality scores in brand history, the one kitchen change that saves them 47 years of labor annually, why they paused all new restaurant construction and invested $100M+ into fixing what they already had, the two questions their CEO asks every manager (and why turnover dropped to 5%), how barbell pricing gets customers in the door at $10.99 but has 80% ordering from the full-price menu, and why their CMO says the worst thing you can do is have good marketing if your operations aren't solid. ⭐ Want to see how Certus helps restaurants capture missed revenue automatically? Book a free call: https://www.implementcertus-ai.com/yt... Follow us on Instagram for more content:   / certus_ai   00:00 - Intro 01:00 - Chili's Starting Point 02:39 - Secret 1 05:06 - Secret 2 06:55 - Secret 3 09:20 - Secret 4 11:55 - Secret 5 14:37 - The $5B Flywheel