Adriane Maps a Five-Step Launch Plan She Can Actually Do

Adriane Dellorco has noticed her proven client attraction tactics suddenly stop working, but she’s not sure if the culprit is trust issues, messaging, or the migraine market itself. Adriane helps women with chronic migraine reclaim their lives using a whole person approach that blends yoga, pain reprocessing therapy, and lifestyle adjustments. She lives with migraine herself and brings both lived experience and expertise as one of the world’s leading voices in yoga for migraine. Adriane joined Dallas for coaching to figure out why her sales and connection rates have dropped sharply, and what needs to shift in her model. Adriane came in wanting a clearer path to rebuild trust and convert new leads, even as organic engagement and show-up rates for her online programs have faltered. Together, we picked apart the psychological and financial barriers specific to chronic migraine sufferers, and mapped out a strategy to rebuild conversions. The heart of this session: trust lost to burn-out, medical letdowns, and fatigue is not the same as “bad messaging.” Adriane walked away with a plan to shift her language, test paid resource ads, and lean into authority via partnerships and podcast outreach. Let me highlight what Adriane and I worked through in this conversation. Watch for Adriane’s resistance when I suggest dropping the word “easy” from her marketing, and keep your ears open for the surprising reason a Facebook group might be costing her better clients. Key Takeaways Sell a Paid Resource to Qualify Leads: Shifting from free Facebook group ads to offering a low-cost migraine toolkit up front can quickly filter for buyers and attract clients truly ready for coaching. Ditch the Word “Easy” in Messaging: Describing relief strategies as “easy” feels dismissive to chronic migraine sufferers and can erode trust, even when the intentions are good. Pattern Interrupt to Build Trust: Leading with honesty by saying outright “I can’t cure your migraines”, which creates safety and stands out in a saturated marketplace of overblown promises. Reduce Client Commitment to Lower Barriers: Reframing offers from a year to 8 weeks, plus optional add-ons, makes coaching containers feel manageable for clients who can’t trust their own capacity day-to-day. Leverage Organization Partnerships for List Growth: Partnering with trusted migraine and women’s health organizations to co-host live events or challenges can create instant trust and deeper engagement than solo organic outreach. Timestamps & Key Topics [00:00] Adriane shares her background and coaching focus for chronic migraine sufferers [02:11] Identifying a drop in conversions and engagement despite steady lead flow [04:10] Dallas clarifies the trust gap—between client, coach, and program [07:48] Pinpointing where conversions are breaking down and what’s changed in Adriane’s funnel [09:08] Debating pandemic market effects and the so-called ‘trust recession’ in online coaching [13:08] Dallas introduces the pattern interrupt messaging angle [16:23] Swapping from free group to paid resource ads to shift the quality of leads [19:05] Rethinking a broad biopsychosocial approach versus leading with clear “yoga for migraine” positioning [24:06] Mapping what really builds trust with a skeptical, fatigued audience [29:15] Redesigning Adriane’s main program to lower time and commitment stakes for clients [32:17] Dallas urges dropping the word “easy” from sales copy and explains why [36:24] Adriane explores podcast guesting and relationship marketing with migraine organizations [43:33] Outlining a September launch plan, including a live event for warm-up and leveraging partnerships CONNECT WITH ADRIANE DELLORCO: INSTAGRAM:   / yogamigraine   WEBSITE: https://www.yogamigraine.com/ CONNECT WITH ME: INSTAGRAM:   / dallastravers