Ranch Dressing, Waffle House & Soccer: The World Cup’s America Obsession

The 2026 FIFA World Cup is delivering more than thrilling matches—it’s creating a cultural moment unlike anything America has experienced before. Michael Smerconish examines how soccer has transformed from a niche sport into one of America’s most popular games, while millions of international visitors are discovering iconic pieces of American culture, from Waffle House and Chick-fil-A to Costco, Bass Pro Shops, and even ranch dressing. Joining the conversation is Andrew Giuliani, Executive Director of the White House Task Force for the 2026 FIFA World Cup, who discusses the tournament’s success, the U.S. Men’s National Team’s surprising run, and why this World Cup may become one of the most significant sporting events in American history. Is soccer finally having its American breakthrough moment? And what does the global celebration taking place across the United States say about the power of sports to unite people? Watch and join the conversation.