Tanuj Shori × 15 Co-Founders | Building Square Yards | Blume Ventures Podcast

This powerful and deeply insightful Season 4 finale of the Blume Podcast features Tanuj Shori, Founder & CEO of Square Yards—one of India’s most scaled and organised real estate and mortgage ecosystems. In this special finale episode, Karthik Reddy sits down with Tanuj Shori to unpack a decade-long journey of building one of India’s most quietly scaled businesses, now moving ~₹18,000 crore of real estate transactions annually, without following the traditional VC playbook or chasing short-term milestones. Tanuj reflects on his journey from investment banking at Lehman Brothers to building Square Yards from the ground up alongside his wife and co-founder, Kanika Gupta Shori. The conversation explores what it truly takes to organise one of India’s most fragmented industries through conviction, capital discipline, and long-term thinking. From going “all in” and selling personal assets, to building with 15 co-founders instead of employees, this episode offers rare insight into leadership, execution, and scaling a full-stack real estate and financial services platform under the radar. Co-founded by Tanuj Shori and Kanika Gupta Shori, Square Yards continues to redefine how real estate is bought, financed, and managed in India, by focusing on trust, scale, governance, and building for decades. Key Topics Covered: Season 4 finale conversation with Karthik Reddy From Lehman Brothers to building Square Yards Moving ~₹18,000 Cr of real estate annually Going all-in and building with 15 co-founders Why Square Yards chose a full-stack model over classifieds Scaling retail distribution in a fragmented market Capital efficiency, governance, and preparing for life as a public company The future of organised real estate in India Tune in to hear one of India’s most grounded founder journeys, built with patience, conviction, and a long-term vision. Timestamps 00:00:00 – From Lehman Brothers to questioning “what is equity” 00:04:24 – Risk appetite, early course-correction, and being “all-in” 00:08:15 – Banking years, hard work, and why competence creates passion 00:14:29 – The accidental entrepreneur and the Square Yards origin story 00:20:20 – Selling personal and family assets to go all-in 00:31:01 – Why search & discovery failed — and full-stack was necessary 00:37:25 – Category leadership as a non-negotiable mandate 00:44:20 – Cracking scale: retail distribution, COVID tailwinds, and growth 00:54:38 – Destiny avenged, IPO as governance, and building for decades Subscribe to Square Yards for more founder conversations, business insights, and leadership podcasts shaping India’s next generation of companies. #SquareYards #TanujShori #BlumePodcast #FounderJourney #IndianStartup #RealEstateIndia #PropTech #MortgageEcosystem #StartupPodcast #BusinessPodcast #EntrepreneurshipIndia #FullStackPlatform #IndianFounders #ScaleWithPurpose #LeadershipTalk #VCInsights #CapitalEfficiency #RealEstateBusiness #StartupStories #KanikaGuptaShori