Ex-Charity CEO: 50% of Muslim Charities Should Shut Down

We sat down with Sajad Mahmood — marketer, former charity CEO, and cofounder of Manza — to talk brand Islam, Palestine strategy, and why the Muslim charity sector needs a serious rethink. Plus: what it actually takes to build the first real Muslim marketing agency. Subscribe to our newsletter: https://www.islamicfinanceguru.com/ne... 🙆🏻‍♂️ Cur8 Capital is our investment arm: https://cur8.capital/?utm_campaign=yo... If you're an experienced investor considering making an allocation of $100K+ with Cur8 Capital, you can book a call directly with our senior leadership team here: https://form.typeform.com/to/EvL0TMXv... 00:00 – Introduction 1:39 – Brand Islam: Where have Muslims gone wrong? 3:27 – How non-Muslims actually perceive Islam in the UK 4:59 – The three audiences: allies, indifferent, and hostile 8:23 – How to fix Brand Islam: a tripartite approach 10:48 – What Muslims are doing wrong at community level 13:32 – What should Muslims actually be known for? 15:17 – Palestine: Why food aid alone isn't working 19:36 – How should charities market harder causes? 27:35 – Why Saj left charity: the danger of "business as usual" 28:27 – The Muslim community's comfort problem 31:06 – How to pitch advocacy to a fundraising crowd 35:56 – Should 50% of Muslim charities shut down? 39:07 – The 100% charity model: why it's broken 42:27 – The case for a Muslim Bayt al-Mal 44:18 – Why Saj started Manza 50:06 – The reality of building the first Muslim marketing agency 54:39 – What's your number? ______ About us We're Ibrahim & Mohsin - ex-City lawyers and authors of "Halal Investing for Beginners". We've been studying investments and the traditional Islamic sciences for 13+ years. Over the year we've been published by the Financial Times, the World Economic Forum, Foreign Policy etc. Today, we run a sharia-compliant wealth management platform that manages over $120m in assets. We make videos about investment, personal finance, careers and entrepreneurship. We do this to make downtrodden communities better-off. To take people of colour, Muslims, and minorities from being among the poorest in society to the richest. For more about the team visit: https://www.islamicfinanceguru.com/ab... To find out what we invest in, and invest alongside us visit: https://cur8.capital/?utm_campaign=yo... Remember, with investing, your capital is at risk. This is not financial advice. If in doubt, always talk to a financial advisor. -------- 💌 Sign up to our email newsletter - https://www.islamicfinanceguru.com/ne... 🌍 Our website - https://www.islamicfinanceguru.com/?u... 📕 Order our book: https://amzn.eu/d/cNZevxo -------- To get 📕 Islamic Wills in the UK - http://wills.islamicfinanceguru.com/h... 👨🏼‍🏫 Our Investing Courses - https://www.islamicfinanceguru.com/co... 🎙Our weekly podcast - https://www.islamicfinanceguru.com/po... 👔 Linkedin:   / islamicfinanceguru   🐦 Twitter -   / ifguru   📕 Facebook -   / islamicfinanceguru   📸 Instagram -   / islamicfinanceguru   -------- Get in Touch: If you’d like to talk or have any questions or requests, we’d love to hear from you. Tweeting @IFguru directly will be the quickest way to get a response, but if your question is more complex, feel free to drop us a line on our Forum http://forum.islamicfinanceguru.com/?... - we and the muftis on the forum try to respond to every one!