Running High-Performing Spas: Insights from Center Parcs | Laura Freeman, Group Spa Manager

In this Spa Well interview, Laura Freeman, Group Spa Manager for Aqua Sana Forest Spa at Center Parcs, joins us to discuss what it really takes to run successful spa operations at scale while balancing guest experience, team wellbeing and commercial performance. We cover: ✨ Laura's journey into the spa and wellness industry and her path to leadership ✨ What it's like managing multiple spa locations across the Aqua Sana Forest Spa group ✨ Strategies for balancing revenue goals with exceptional guest experiences ✨ Approaches to therapist scheduling, capacity management and maximising utilisation ✨ Creating commercial opportunities throughout the guest journey beyond traditional retail ✨ Recruitment, retention and building engaged spa teams for long-term success ✨ The operational and strategic priorities shaping the future of spa leadership Whether you're a spa manager, director or wellness professional, this conversation offers practical insights into managing high-performing spa operations and leading teams in an increasingly competitive market. 🤝 Join the Spa Well community to continue the conversation, access more resources, and connect at our events: www.spa-well.com #SpaWell #SpaManagement #SpaLeadership #CenterParcs #AquaSana #GuestExperience #SpaOperations #WellnessIndustry