Startup Metrics & KPIs | Top 10 Metrics Used by VCs

We review 10 of the most important startup metrics used by venture capitalists and founders in Silicon Valley to track the performance of early-stage tech businesses. ✅ Top 10 Startup KPIs Template Download: https://mailchi.mp/8ef8d800cbe8/4pyr3... 🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program: https://www.ericandrewsstartups.com/f... (special offer available) Communities: 💼 Linkedin:   / eric-andrews-1624b656   💻 Newsletter: https://mailchi.mp/1cf66809482f/mcoa7... Related Startup Videos: 🚩 Startup Unit Economics Journey - From Idea to Exit:    • Unit Economics Benchmarks for SaaS Startup...   🚩 How to Calculate Customer Churn Rate:    • How to Calculate Churn Rate | Subscription...   🚩 Seed Funding Guide | Most Important Metrics:    • Seed Fundraising Guide for Startups | How ...   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ While there are unlimited metrics that startups can track, many of the key dynamics of their businesses can be measured with a handful of KPIs - that's what we focus on in this video. We review ten of the most important metrics that tech startups should be measuring as they scale. 1. GMV (marketplaces) 2. Bookings, Revenue, Recurring Rev 3. Growth (YoY, MoM) 4. Gross Profit 5. LTV vs. CAC Ratio 6. Customer Retention / Churn Metrics 7. Recurring vs. Total Revenue 8. Active Customers / Users 9. Paid vs. Blended CAC 10. Burn rate & runway These 10 metrics will tell us (founders, employees, venture capitalists) about a business's overall scale, the profitability of its products and customers, growth and trajectory, marketing efficiency, and fundraising needs. I could have made 10 different videos on each subject but I condensed them into one super-video! SECTIONS: 0:26 gross merchandise value (GMV) - particularly important for marketplaces 1:56 bookings vs. revenue, and deferred revenue (unearned revenue) 3:35 recurring vs. total revenue, MRR & ARR 5:50 growth, year-over-year (YoY), month-over-month (MoM), compounded monthly growth rate (CMGR) 9:01 gross profit (aka gross margin), how to calculate 10:49 LTV: CAC ratio - understanding customer lifetime value vs. ad spend 14:25 customer retention/churn metrics - customer retention by cohort tables 21:08 active customers/users 22:16 customer acquisition cost - way to break out paid vs. blended CAC 24:49 burn rate & runway By the end of this video, you will understand how to evaluate the metrics of early-stage startups and which KPIs venture capitalists will be most focused on. If you have questions - please leave a comment below and I'll try to help. Cheers! ► Subscribe for more finance videos: https://bit.ly/EricAndrewsSubscribe #startupmetrics #KPIs #startups