🎙️PSW became the startup route.She took it.We ask the uncomfortable question:copy or inspiration?

Priya Neupane is the founder of MORI, a clothing brand born from a deeply personal feeling — the longing for clothes that feel like home. While living abroad, Priya experienced a challenge shared by many in the South Asian community: a lack of access to familiar styles such as kurtis, flowy tops, desi fits, and earthy hemp pieces that truly reflect identity and culture. What should feel natural and expressive often becomes difficult to find, expensive to import, or slow to arrive. Through MORI, she set out to bridge this gap. MORI is more than a fashion label — it is a quiet reminder of identity in a fast-moving world. The brand brings together comfort, culture, and simplicity, offering pieces inspired by Indian ethnic wear, Bollywood aesthetics, and the rich essence of Nepali heritage. In this episode, Priya shares her journey of building MORI, the emotional roots behind the brand, and how culture continues to shape her creative vision and purpose.