Jaguar Land Rover has problems. I have ideas

Jaguar Land Rover is looking for a new strategy director. Strategy director is what I do, and I admire both brands, so here’s how I’d tackle the problems at JLR. Third party image credits ------------------------------------------------------------------ All third party images courtesy of JLR, Ford, Jaecoo and Chery press offices respectively except: Zaha Hadid Pierre Vives Building, Montpellier: Choinowski, CC BY-SA 4.0 https://creativecommons.org/licenses/..., via Wikimedia Commons Tariff list extract from Reed Smith LLP’s Trade Compliance Resource Hub, as at 11 December 2025: https://www.tradecomplianceresourcehu... Freelander spy shots sourced from Car News China (photographer unknown) and reproduced under fair use Photographs of Kim Kardashian and the Andrew formerly known as Prince, photographer/rights owner unknown but reproduced under fair use Excerpt from Magnum Force copyright The Malpaso Company/Warner Bros Entertainment and reproduced under fair use