IT Cosmetics CEO Calls Out Beauty Industry, Calls for Change

Subscribe to become an IT Girl! http://bit.ly/2xiQsrr Watch IT Tutorials http://bit.ly/2DnPNd4 Co-Founder and CEO of IT Cosmetics, Jamie Kern Lima, shares an important message to challenge the beauty industry. Share this video and help spread the word if you agree! When you look at the images of models that the beauty industry uses, have they ever made you feel insecure or less than? Have the images put out to the world empowered you? Or have they made you feel disempowered? Jamie, and IT Cosmetics, believes the most beautiful women are REAL. True beauty comes in all shapes, sizes, and age – not in those unattainable “aspirational” images that we see every day. Together, we can change the conversation about beauty and what is truly considered beautiful. Join the IT Girl Community! Instagram:   / itcosmetics   Facebook:   / itcosmetics   Twitter:   / itcosmetics   Pinterest:   / itcosmetics   Snapchat: it_cosmetics Website: http://www.itcosmetics.com