No Shortcuts to Relief: Bringing Auricle’s Tinnitus Treatment to Patients

Dr. Susan Shore spent decades unraveling how the brain generates tinnitus, work supported by multiple ATA research grants. Jon Pearson (CEO and co-founder of Auricle Inc.) is now working tirelessly to bring her discovery to patients. In this in-depth conversation, they discuss the research breakthroughs behind the Auricle bimodal neuromodulation device, the realities of clinical trials and regulatory processes, and what it takes to translate rigorous science into accessible treatment. No hype, no sales pitch, just an honest conversation about why evidence-based science takes time, even when the urgency for tinnitus relief is overwhelming.