Using Behavioral Science to Influence Change in Your Business

In this complimentary webinar, you'll hear from Royal Society-nominated author and persuasion researcher Steve Martin on how you can benefit from using behavioral science in your business. Martin is faculty director of the Behavioral Science in Business program at Columbia Business School and is the bestselling author of Messengers, Who We Listen To, Who We Don’t and Why and the New York Times bestseller Yes! Secrets from the Science of Persuasion. Steve Martin teaches in the Behavioral Science in Business: Understanding People to Drive Results program. To learn more visit: https://www8.gsb.columbia.edu/execed/...