Airbnb à TOURS : Étude de Marché Complète (Revenus, Prix, Taux d'Occupation)

Tours is less than an hour from Paris by TGV—an ideal market for Parisians looking to get into short-term rentals without the regulatory constraints of Paris. 📊 How much does an Airbnb in Tours actually earn in 2025? A complete analysis of the short-term rental market using AirDNA data: revenue, prices, occupancy rates, and seasonality. In this video, I break down the vacation rental market in Tours using real data from 2025 (Airbnb + VRBO): ✅ 1,384 active listings: who are your competitors? ✅ 71% studios/one-bedroom apartments: which type should you choose? ✅ Occupancy rate: from 43% in January to 70% in August ✅ Two-room apartments (T2) are the champions of annual occupancy despite the lowest rates ✅ Actual revenue by apartment type: up to €18,442/year for a T2 (top 10%) ✅ Growing demand: +15% increase in booked nights in 2024 ✅ Average prices by apartment type: from T2 (€52-60/night) to T5 (€204-235/night) ✅ Tourist AND business clientele: Tours' dual seasonality ✅ Essential amenities: WiFi, parking, washing machine… ✅ Pricing strategy and revenue management: where are the opportunities? A market that is still relatively unprofessionalized (41% of properties available for less than 90 nights/year) = a real opportunity for those who implement a professional strategy. 🎯 ⏱️ CHAPTERS 00:00 Introduction & Methodology (AirDNA) 01:00 The Supply: 1,384 Active Listings in Tours 01:45 Competitive Landscape (71% Studios/One-Bedroom Apartments) 04:45 Seasonality & RevPAR: The Best Months 07:05 Occupancy Rate: 43% to 70% Depending on the Season 07:50 Detailed Occupancy Rate by Apartment Type 10:50 Growing Demand: +15% Overnight Stays in 2024 12:20 Average Prices and Revenue Management 13:50 Prices by Apartment Type: From One-Bedroom to Four-Bedroom Apartments 15:20 Average Monthly Revenue 16:05 Actual Revenue by Apartment Type (Median and Top 10%) 18:25 Most Requested Amenities 19:55 Cancellation Policies & Length of Stay 23:10 The Competition in pictures: STD, T2, T4, T5 27:00 Summary & map of the Tours market 🎯 SUBLET HUNTER SERVICE 📩 I find you a property for professional subletting in the city of your choice — you only pay if I deliver. Email me: [email protected] RESOURCES AVAILABLE: 👉 Professional Subletting Masterclass: https://automaticbnb.fr/masterclass 👉 Maximize Your Short-Term Rental Income: https://automaticbnb.fr/maximise-tes-lcd 👉 SuperHote Channel Manager: https://automaticbnb.fr/outilsuperhote (30-day free trial) 👉 Newsletter (weekly short-term rental/subletting tips): https://automaticbnb.fr/newsletter I'm Nicolas, a real estate investor since 2017 and a professional sublet owner since 2019. On this channel, I share concrete strategies for generating income with short-term rentals, with or without a bank loan. #Airbnb #Tours #ShortTermRental #PropertyInvestment #SubRental #SeasonalRental #AirDNA #Real EstateFrance #touraine