How I'm Changing My Campaign Structure After Meta's Andromeda Update
⚡ Are You Stuck Scaling Your Shopify Brand? Let’s Make Ads Profitable: https://www.profitonads.com/ How I'm Changing My Campaign Structure After Meta's Andromeda Update In this video, I explain how I’m changing my Facebook ad campaign structure after the Meta Andromeda update, comparing the old CBO approach with multiple ad sets and 3 creatives each to a new single‑adset CBO funnel per hero product packed with 15–40 creatives for better retrieval, ranking, and delivery. I show real account examples, budgets, and performance data, including how purchases cluster across ads, why the old framework still works for small budgets (below $300/day), and when to transition toward $500–$1,000/day with creative diversification. You’ll learn the testing framework step‑by‑step—start with proof of concept, scale healthy KPIs by 20% daily, compare CPM/CPC/ROAS trends, and build a portfolio of winners while feeding Meta with audience lists (adds to cart, purchases, newsletters). I also map creatives to buyer‑persona funnel stages (awareness hooks, product showcases, testimonials, bottom‑of‑funnel carousels, urgency/discounts), and share the content output needed to scale—often 20+ new creatives per week for accounts spending $5,000+/day. =============================== 🔗 LinkedIn: / johannes-tabrizi-christensen-307018151 📸 Instagram: / johannestzc Learn more: https://www.profitonads.com Who am I, and why should you listen to me? I’m Johannes Tabrizi-Christensen. I help established Shopify brands scale to 6-7 figures monthly by managing Meta, Google, TikTok, and email while building performance content and campaign infrastructure. I work closely with clients like an in-house CMO, even flying out to meet them in person, and I focus on long-term partnerships where both sides win. 🌟 Book your strategy call today: https://calendly.com/johannes-profito...

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