The impact of outdoor advertising | Phil Blondé | TEDxFlanders Salon

OOH creator & Grand Prix winner/founder Playvertising | Philippe Blondé hates advertising. That’s why he started working in this business. His goal was always to create advertising that makes people's day better, more fun or more interesting. During his 20 year career he has won multiple awards worldwide and started his own agency. He sold it and started focusing again on the medium he loves the most: out-of-home advertising. Because if you’re going to interrupt someone’s day, in the real world, you’d better make it worth their while. Philippe Blondé hates advertising. That’s why he started working in this business. His goal was always to create advertising that makes people's day better, more fun or more interesting. During his 20 year career he has won multiple awards worldwide and started his own agency. He sold it and started focusing again on the medium he loves the most: out-of-home advertising. Because if you’re going to interrupt someone’s day, in the real world, you’d better make it worth their while. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx