The Trust Trap Every Business Owner Falls Into | How to Finally Delegate & Scale

Welcome to Episode 67 with Toby Lyles joined for a second time by Eloy Martinez, owner of Cheyenne Cup. In this inspiring conversation, we dive deep into the journey of building a successful coffee shop business from scratch—including surviving the pandemic with just $50 in daily sales, expanding to a second location, and maintaining a vision of going public one day. Episode 067 Release Date: July 21, 2026 Host: Maverick Lyles/ Toby Lyles Guest: Eloy Martinez/ Cheyenne Cup Get in touch with Cheyenne Cup Facebook:   / thecheyennecup   Instagram:   / thecheyennecup