Adidas : la crise est finie… mais à quel prix ?

Is Adidas still a good investment opportunity? A complete analysis of Adidas stock (ADS) is featured in the second episode of our "World Cup Stocks" series. After Nike, hiboo takes a closer look at its long-standing rival. Adidas is trading around €175—nearly two standard deviations below its regression line. But this time, unlike Nike, the trend holds: it's based on real profitability and is currently undergoing a rebuild. In this video, Marie and Maxime analyze: → The Dassler brothers' war and the birth of Adidas and Puma in the same city → The global competitive landscape (Nike, Anta, Puma, New Balance) and the rise of Chinese players → The Yeezy crisis and the first net loss in 30 years → The turnaround orchestrated by Bjørn Gulden (Samba, Gazelle, decentralization) → Why return on equity is the key to understanding the regression line → The two scenarios and the 2026 World Cup catalyst The real question is no longer "Will Adidas pull through?" — it has. It's: at what price has this recovery already been factored into the share price? Try Hiboo for free (no credit card required): https://hiboo.expert Our training program for success in the stock market: https://hiboo.expert/qui-sommes-nous/... Twitter:   / hibooexpert   Instagram:   / hiboo.expert   Facebook:   / hiboo.expert   A like, comment, or share for this video is always appreciated :)