Mari Menezes | Incorporação Imobiliária, Maternidade e Independência Financeira | Elas Constroem

In episode 25 of season 3 of the "Elas Constroem" podcast, we welcome Mari Menezes, advertising executive, entrepreneur, and founding partner of Capital Concreto, for an in-depth conversation about career transition, the real challenges of the business ecosystem, and the vanguard of the real estate market. Coming from a consolidated career in the traditional corporate market, Mari shares how she rebuilt her professional identity by migrating to entrepreneurship and taking on the heart of the company: sales and marketing strategy. Together, she and her partners lead historical milestones, including the first 100% female-owned real estate development in Brazil and the world with the Rio 496 project. Mother of 5-year-old Lara, Mari deconstructs the romantic view of the business world. She addresses with great maturity the importance of flexibility and adaptability to overcome crises, explaining how emotional intelligence and financial independence are the true keys to empowering women's choices. In this episode you will discover: ✨ The turning point: leaving corporate security to lead sales in the real estate market ✨ The behind-the-scenes story of creating the first female-owned real estate development company in Brazil and the world ✨ Motherhood and high performance: setting boundaries, embracing fragility, and defining real priorities ✨ The art of adaptability: why flexibility ("being like water") overcomes rigidity in business ✨ Market intelligence: the legal model of SCP (Sociedade em Conta de Participação - Limited Partnership) and the democratization of investment in high-end real estate with Capto ✨ Silent Wealth: why the discussion about large investments needs to be part of women's routine An inspiring conversation about letting go of old certainties, recalculating routes, and building great legacies. If you want to understand the workings of real estate development, learn how to use asset leverage tools, or be inspired by the real challenges of a business-minded mother, this episode is for you. 🔗 Join the movement: https://elasconstroem.com 📲 Connect with Mari Menezes Instagram: @eumarimenezes