JORGE JUÁREZ: El Hombre detrás de CARÍN LEÓN, CARLOS RIVERA y REIK #388

Today I'm joined by one of the most powerful men in Latin music you've probably never met. Jorge Juárez (IG: jjuarezww) is the manager of Carín León, Reik, and Carlos Rivera, CEO of Westwood Entertainment and Socios Music, the one who brought Bad Bunny to Mexico for the first time, and the architect behind the first Latin artist to headline Sphere in Las Vegas. He's spent 25 years building giants from the passenger seat. And that's why this isn't a conversation about music: it's about how to build something enormous without needing applause, what money and fame do to a person up close, how to manage the biggest egos in Latin America without being swallowed whole, and what Jorge has learned about life after a quarter of a century witnessing success in its most extreme form. "There are certain keys you can have in life: your smile, being polite, and being attentive." – Jorge Juárez @jjuarezww This episode is presented by Mail Boxes Etc., the solution to all your shipping problems, and by Agentforce, the solution that integrates AI into your business to make it more scalable. * Sign up for the Cracks Friday newsletter https://www.cracks.la/viernes Conferences https://www.cracks.la/speaker Episode Notes: 00:00 Intro Jorge Juárez CEO of Westwood Entertainment 03:46 His obsession with longevity and the clinic in Marbella 08:07 The Camino de Santiago he gave himself at 45 12:32 Having work experience before choosing a career path 15:36 Discovering your inner salesperson and starting to read sales books 19:43 Piracy as an opportunity: “in crisis there are opportunities” 21:15 The anecdote of Banamex and the billboards in Santa Fe to promote Reik 23:58 The anecdote of André Rieu: charging 50% of his savings 28:15 Manager vs. Promoter: Realizing he was a manager after 10 years 33:13 Dreaming big: Carlos Rivera: “I’m going to believe in you more than you believe in yourself” 38:52 The Sphere with Carín León: Nobody dared to request it 42:50 Carlos Rivera’s 5 auditoriums: Investing everything in advertising 43:31 “Nobody invests what they earn” / Investing in yourself 44:41 Creating developing artists: Bad Bunny didn’t sell out the first time 48:47 Romeo Santos and the screens in Times Square: “Marketing starts at home” 50:55 Building lasting brands matters more than being #1 1:01:58 AI and the projected 25% drop in songwriter income 1:09:11 What he’s learned about ego: It’s insecurity and mental health 1:10:37 The artist who lost his money in the stock market and wrote a hit 1:16:47 Fame Does it make you more secure or more insecure? More insecure 1:23:11 21 Years of Marriage: Staying Focused on Touring 1:26:38 The Stereotype of Alcohol and Drugs in Music 1:28:19 The Pandemic, the 800 Cancelled Concerts, and Not Being a “Tax” 1:30:34 Valuing Your Brand with Financiers (Like the Canelo Episode) 1:33:58 Consumer Products: Making a Successful Tequila 1:34:48 Message in the Sky 1:36:13 Contact: Instagram 1:36:33 Oso Trava Daily This episode is presented by Mail Boxes Etc. A business that wants to grow shouldn't be handling courier services, domestic and international shipping, warehousing, or fulfillment separately. It should have all of that working in one place. Mail Boxes Etc. helps you centralize your logistics operation: from shipping and courier services to warehousing and operational management, all tailored to your company's needs. They analyze your operations and build a solution so you can focus on strategy, sales, and growth, not chasing packages. If you want to operate like a large company, even if you're currently a medium-sized business, this is a key step. Learn more at https://www.cracks.la/mbe * This episode is presented by Agentforce Agent Force represents the future. They are companies where humans and AI agents work together to drive customer success. Where agents no longer just assist: they plan, reason, and act across sales, service, marketing, and operations. They handle the routine work so humans can focus on what truly matters: creativity, relationships, and impact. That's what Agentforce makes possible. More efficiency. Better decisions. Greater customer loyalty. Truly empowered teams. If you are a leader and know that the future is not waited for, it is built, learn how to take the next step with Agentforce at https://www.cracks.la/agentforce.