Quem lucra quando você corre?

In this documentary, we investigate the growth of road running, the marathon boom, the role of major brands, running shoes, sports watches, supplements, training programs, and events that generate billions every year. More than just talking about products, this video shows how running became a global phenomenon and why so many companies have become part of this market. After all, who really profits when you run? If you are a beginner runner, a marathoner, or simply passionate about running, this documentary will make you see the sport from a new perspective. And you, do you think running has become a big business or is this just a consequence of the sport's growth? Leave your opinion in the comments!