Sell-Through vs. Conversion Rate: Are You Calculating Them Wrong?

Most eBay sellers confuse Sell-Through Rate (STR) with Sales Conversion Rate—or worse, they calculate STR completely wrong. If you think 1200 sold items with 4000 active listings = 300% STR, you've been misled. 📌 VIDEO CHAPTERS: 0:00 Intro 2:42 STR Explained 8:37 Sales Conversion Rate Explained 13:56 The Pushback - Examples & Considerations 15:44 Putting It All Together 17:57 Conclusion In this video, I break down: ✅ What Sell-Through Rate ACTUALLY measures (and the correct formula) ✅ What Sales Conversion Rate tells you about YOUR listings ✅ Why these metrics are unrelated—and which one eBay's algorithm cares about ✅ How to use STR for product research vs. conversion rate for listing optimization ✅ Why you can't effectively promote a product with low demand (no matter how good your listing is) Stop wasting money on promoted listings for products nobody wants. Learn how to use STR and conversion rate the RIGHT way. ********************************************************************************************* Check out the BEST AI Photo Listing & Crosslisting Tool from TreeCat: https://treecat.io/login?code=FAE Save 20% off by using the above link to get started ********************************************************************************************* Check out our NEWEST channel sponsor: MyResellerGenie https://www.myresellergenie.com/?ref=... Use the code "FLIPPIN" to save 15% off your first month! Check out the FAE community reselling discord - for FREE!   / discord   Save 10% Off Your Bubble and Poly Mailers with Jiaropack, Use This Link & Code: https://jiaropack.com/FlippinAintEasy Use Code: Flippin10 Check out American Bubble Boy for the best deal on bubble wrap (it's what we use!) https://www.americanbubbleboy.com?sca... Flippin Aint Easy Merch is Now Available! https://flippin-aint-easy.myspreadsho... Want to know what supplies I use or recommend for your eBay business? Click the link below: https://www.amazon.com/shop/flippinai... Please purchase any supplies you need through my Amazon shop – it helps to support this channel! Thank you so much for your support!!! My Main eBay Store Link: https://www.ebay.com/str/valuetrendze... Looking for a local source for liquidation? Check out liquidationmaps.com and find a liquidator near you… https://Liquidationmap.com