What is ROI in FMCG? How it is calculated?
This video will explain to you about the RETURN ON INVESTMENT (ROI) in FMCG Landscape. The components & calculations will be made for the real-life example. 1. What is ROI? 00:50 2. Healthy ROI 01:57 3. ROI Components 03:00 4. ROI Calculations (Case Study) 04:18 In case you want to have an in-depth understanding of various parameters that need to be considered while calculating ROI -Please comment below and I'll share the Excel file. Follow this channel for videos on analytics & the FMCG industry.
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